The Publicity Shop


When it comes to digital marketing The Publicity Shop PR is a leading Australian PR agency. Creating campaigns and strategically managing brand development is what we do very well. The Publicity Shop PR works for business leaders to create brand awareness and to promote strong relationships between consumers and the best providers of travel, general business and services.

Operating as a member of the media since 2005, News Company's marketing division evolved into The Publicity Shop PR which has worked with some of the world’s leading names across the travel, fashion, beauty, automotive and hospitality industries, becoming a first choice go to lifestyle PR agency. When brands that want to be seen, connected and desired we can help.

The Publicity Shop PR is driven by a diverse a panel of media and marketing professionals who are on call and available when needed for particular assignments. Lead by founder and creative director Greg Rogers, the The Publicity Shop PR comprises experienced staff and journalists and publicists as well as web designers and social media junkies. Whether it’s creating a product launch or building the reputation of a brand, The Publicity Shop PR has the knowledge, expertise and flair to make it happen.

At The Publicity Shop PR we get to know the ins and outs of businesses that we work with and always seek to gain an insight into the factors that drive management.. Our commitment to service extends to effectively showcasing the attributes of our client's brands, products and services to the media so as to reach intended audience targets. Our aim is to be cost effective and successful and in all campaigns we set and always exceed obligations.

Every task that we undertake will have unique characteristics that we will take into consideration but the fundamentals of public relationships are universal. We will exploit proven techniques and tactics to generate a unique campaign for each client to ensure freshness and vibrancy for each and every task. 

As a member of the Australian media universe with the highest levels of media accreditation, The Publicity Shop PR has long term ongoing co-operative relationships within Australia’s media. We deal with editors, journalists, columnists, freelancers, stylists, publishers and bloggers every day.

We will leverage our insider knowledge and contacts to ensure your brand message reaches people who have the capacity to distribute and amplify your message.


"The best way to get the attention of media executives who make decisions on what is published, is to hire experienced and well connected journalists"